Holly Hough

Skidmore College, BA

Marketing Consultant

Holly’s more of an analytic type who likes fresh marketing ideas that stem from research. With a background in sales and marketing in the consumer packaged goods arena, Holly’s experience includes market analysis and forecasting, managing test markets, the launch of dozens of new brands, special event and regional marketing, as well as local development, execution and project management of national strategies. In her sixteen years with The Coca-Cola Company she was responsible for growing corporate volume, share and profits throughout the Northeast.

Since 1998, Holly has been working at aabalone[red] with key asset management clients in the areas of qualitative research, strategic positioning, branding, web usability, project management and communications planning. She’s a hard-core “multi-tasker” who likes to see the end result.