Now in its twenty-seventh year, aabalone[red] delivers differentiation to investment and wealth management firms – so they can compete more effectively, go to market creatively, and harvest web technologies to service clients and grow their businesses.

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Client Challenges

Rockefeller & Co.

A Family Office was changing direction and entering a wider market.

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Roundtable Investment Partners

A start-up Wealth
Management firm sought
to express the originality
of its model while assuring
investors of its caliber.

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Pentegra Retirement Services

A Retirement Plan
Provider needed to
increase market share
and resuscitate sales.

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Zephyr Management, L.P.

An established Global
Private Equity firm
wanted to set the
stage for future growth
with a better articulated
brand identity.

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Work in Progress

Typically, a company’s intranet provides ways to improve productivity and share information. For SSJR, we’ve taken it to a whole new level in the architecture, design and programming of a customized internal website that delivers a user experience unique to our client's ethos.

Our client sees the potential for the intranet to: serve as the foundation for its brand, set the tone for how it does business and use technology advantageously. We aggregated information from the firm’s legacy intranet, re-organized the information to reflect the internal structure, added technology tools to improve efficiency, created a permissioning structure to allow active employee participation, and made the brand come alive from the moment an employee begins their work day – either at the office or on a mobile device.

Insights

January 16, 2014 11:55 am

First hedge fund ad?

by Holly Hough, MARKETING CONSULTANT, aabalone[red]

According to the business press and bloggers, Topturn Capital became the first hedge fund manager to publish an advertisement to the general public (a video on its own website). Check it out…

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